News & Views - Page 2 of 11

Be part of The Big Climate Fightback

At RDZ PR we love an effective initiative and this one by The Woodland Trust certainly caught our interest over the last few weeks.

Press Releases – How to land your story

In past blogs we have discussed exactly what a Press Release might look like – including what its purpose is, what it should cover and how it should be written.

The joyful and triumphant battle for our Christmas spend

Whilst we clear up the debris from Halloween and Bonfire Night it’s hard to ignore the fact that Christmas advertising campaigns have now started in earnest.

Prick up your ears and listen

Prick up your ears and listen. Audio is a real advertising option

The secret to Greggs success

What makes Greggs Award-winning?

Why does customer experience matter

A recent report from the Data & Marketing Association suggested that 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than…

Chocolate – caring and sharing

Let’s talk about chocolate. A pleasurable topic for many; a favourite treat with a natural connection to happiness and one which we don’t need very much persuasion to indulge in.

The Art of Apologising

No-one likes to have to say sorry. For individuals it’s an awkward thing to have to do (if you do it right, rather than simply sending your apology by text or e-mail!).

They’re moving the marketing goalposts at Japan 2019

Regardless whether it is in Advertising, Marketing or PR there has always been a need to understand the audience.

Living Better Whilst Spending Less. It May Just Be Possible

Here at RDZ HQ one of our favourite PR stories of last week concerned Asda and their pop-up second-hand clothes store.