Why does customer experience matter

A recent report from the Data & Marketing Association suggested that 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than…

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Chocolate – caring and sharing

Let’s talk about chocolate. A pleasurable topic for many; a favourite treat with a natural connection to happiness and one which we don’t need very much persuasion to indulge in.

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The Art of Apologising

No-one likes to have to say sorry. For individuals it’s an awkward thing to have to do (if you do it right, rather than simply sending your apology by text or e-mail!).

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