News & Views - Page 2 of 7

The other side of giving

We’ve touched upon the topic of Corporate Social Responsibility (CSR) in the past but this week we wanted to share with you some first-hand accounts we heard recently whilst meeting with long-time client Emma Hallam from the charity Alex’s Wish (www.alexswish.co.uk).

The three C’s of the RDZ PR essentials list

Whilst we are out and about, attending business events and mingling with business people from all walks of life, we are often asked for our top tips on putting together a successful PR campaign.

New avenues, same talents required

OK, we think it’s fair to say that there has now been an irreversible move towards on-line strategies within the world of PR, but we say, ‘Don’t panic!!’.

The story of neglected content

January tends to be a month of planning. Most of us plan to eat healthier food, drink less, exercise more and find more time to do good stuff for ourselves and others.

The Pinnacle of Award Success

In the past we have discussed why award entry may just be one of the most effective activities within a PR strategy. The opportunity for exposure is amazing, regardless of the award and category chosen but today we are thinking big and thought we’d discuss what we consider to be the absolute pinnacle of award success.

Personal Branding in PR

The growth of Personal Branding in PR

Ignore IP at your peril

IP – or Intellectual Property – is a term we often hear when we’re speaking with our clients.

The Midlands Engine being driven by positivity

In yet another week where we are being bombarded with negative talk and images of disharmony, fractious relationships and inability to collaborate…

The myth of the over-qualified worker and why the over 50’s could be your most valuable asset

Too old, Past it, Over-qualified, Demand too much money, Don’t like change, Always off sick, Don’t understand technology, Be gone as soon as a better job comes along…

Why your PR plan should definitely include award entry

We’ve already covered the fact that no two PR plans will look the same but there are a few activities which we think should feature in any strategy, regardless of business size or type.