News & Views - Page 2 of 10

They’re moving the marketing goalposts at Japan 2019

Regardless whether it is in Advertising, Marketing or PR there has always been a need to understand the audience.

Living Better Whilst Spending Less. It May Just Be Possible

Here at RDZ HQ one of our favourite PR stories of last week concerned Asda and their pop-up second-hand clothes store.

Get noticed, a few quick tips

Last week we looked into how website content might be tweaked to increase SEO bearing in mind that many users are now searching on mobile devices, some even now via voice alone.

Keeping Up with Technology; No Longer a Need for a Crystal Ball

Not so long ago marketeers would be looking towards the future and trying to predict the trends and technological advances which might affect the way…

The Shining Light Powered by OVO Energy

Sustainability is a word which we all hear with increasing frequency as politicians, scientists and economists consider and discuss the issues our planet faces in the light of significant climate change.

In or out? Brexit isn’t the only dilemma!

Over the past few years we’ve seen a marked return to in-housing when it comes to organisations’ Marketing departments.

Caveat Emptor! A guest blog by Ian McKellar

During a recent vlog filming session with our sister company, The Awards People, we were joined by Ian McKellar of Kudos ltd.

Digital or Traditional? – Yes!

We consider ourselves to be a fairly modern bunch of folks here at RDZ PR but, when it comes to the marketing mix, we’re big fans of keeping a good measure of more traditional…

Was there life before Amazon?

Can Anyone Remember A World Without Amazon?

Co-operation it is Then!

In today’s business world it seems to be much more about who you know, rather than what you know and more about what you can access, rather than what you already have.