News & Views - Page 2 of 5

Obtaining positive press

This week we thought we would turn our attention to the humble (but nevertheless important) Press Release.
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A PR template? – there’s no such thing

Here at RDZ HQ we are often asked to summarise what a good PR plan should look like.

Vanity Metrics – the marketing equivalent of flattery

As marketeers we obviously all want to see our campaigns being well received and successful in reach, but is there a risk that we are being unintentionally mislead by simply not delving deep enough into the metrics we see?

CSR as part of the PR mix

A welcomed CSR revolution

Balancing social capital with mindfulness on behalf of our clients

Social capital is one of those phrases which didn’t really exist before the media revolution; or at least it did not exist in its current definition.

Boiler Man

West Brom’s start to life in the EFL Championship may have begun with a defeat to Bolton, but their opening day of the season was not a total disappointment.

Somewhere over the rainbow – of pants!

The return of Premier League football next weekend will be met with a whole variety of emotions from ‘At Last!’ to ‘Surely it isn’t time for that yet?’.

The use of visuals in media

When thinking about your company image, think about accompanying images

RDZ clients – perfect in every way (well, we think so!)

This week I’ve been carrying out a bit of a review on our current client list to get an idea of where the majority of our business comes from.

Origins of public relations

Who exactly is responsible?