News & Views - Page 2 of 12

What a fabulous year!

As we near the end of 2019 our thoughts turn to the 12 months we’ve just had and some of the things we’ve done. The truth is we’ve actually had a blast!

Last month we gave you some top tips on how to use the quieter days between Christmas and New Year to consider how you look to your potential audience and as part of that ‘Business MOT’ we suggested that a website review was a must do.

The new KPI’s on the block – Happiness, Sustainability and Well-being

Around the boardrooms of the largest corporations metrics such as GDP and ROI have historically been the big-hitters when it comes to the measurement of success.

How do I look?

As the festive season approaches we start to think about the plans we have to spend time with family and friends – and probably also the opportunity to take a few days off to recover from the manic year we’ve had.

Be part of The Big Climate Fightback

At RDZ PR we love an effective initiative and this one by The Woodland Trust certainly caught our interest over the last few weeks.

Press Releases – How to land your story

In past blogs we have discussed exactly what a Press Release might look like – including what its purpose is, what it should cover and how it should be written.

The joyful and triumphant battle for our Christmas spend

Whilst we clear up the debris from Halloween and Bonfire Night it’s hard to ignore the fact that Christmas advertising campaigns have now started in earnest.

Prick up your ears and listen

Prick up your ears and listen. Audio is a real advertising option

The secret to Greggs success

What makes Greggs Award-winning?

Why does customer experience matter

A recent report from the Data & Marketing Association suggested that 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than…