“For any PR campaign to succeed you need crystal-clear campaign objectives. These will enable you to build an appropriate PR plan, without diluting the message or the result.”
Campaign Objectives Explained
It could be increasing turnover or bringing new products to market, but your PR Campaign needs to establish exactly where you are now as a business, and where you want to be by this time next year.
Whatever the answer to this question forms the success measure for your PR Campaign and how you will know if it has been achieved. Here is an easy checklist of questions to ask about your business:
PR Campaign Checklist
- What do you do as a business and what do you want to do in the future?
- Who are your clients and who would you like them to be in the future?
- What do they buy from you and what else do you want them to buy from you?
- What is the business doing best at right now and could this be replicated?
- Who are your competitors and will they stay the same in the future?
- What do your competitors do differently, and could it work for you too?
Gap Analysis Gives You Direction
Studying the answers to these kinds of questions will clearly show the gap between where you are and where you want to be. It is from these thoughts that you will establish your campaign objectives.
These will be different for every person, every business, and every organisation which is why every PR Campaign is different for each and every client.
There isn’t an ‘off-the-shelf’ package, but there are similar objectives which can be achieved in different ways depending on your market place or industry, the size of your corporation and the geographical location that you wish to dominate.
RDZ PR Agency in Leicester
Rachel has worked in comms and PR for over 23 years and manages RDZ PR, a successful PR Agency in Leicester specialising in brand management and PR for businesses predominantly based across the East Midlands.
If you would like some advice about your next PR Campaign and how to set achievable objectives call Rachel on 01509 43 43 52 and book a FREE one hour introductory meeting where you will receive three easy actions to take away for your business.
Meanwhile, do download our FREE Guide to PR at www.rdz-pr.co.uk